If you take steps to create your company website.

You can pull in visitors to your website by optimizing visibility of your website with SEO (Search Engine Optimization) process. SEO can increase the number of inbound links - links your website receives from other web pages - which indicates the popularity or importance of your website.

Blogging - By including a link to your website, you can draw in new visitors from a source that likely gets much more traffic than your website.

You can set an astonishingly little budget for internet advertising, for example. Your main focus should be conversion so you get the best ROI possible. The search engine will help you get your ad in front of your target market, wherever they might be looking on the Web.

You've already worked hard to get people there.. so retarget them to come back to make sure you're not throwing away that money you've already spent.